Fergie Will Appear in Fall Advertising Campaign and the Junior Brand Styled Her Music Video
NEW YORK, June 21 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) recently announced its exclusive partnership with 3x Grammy award-winning artist, Fergie for its Candie's(R) brand fall '07 television, print and online advertising campaign. The junior brand, available exclusively at Kohl's Department Stores, styled her current music video "Big Girl Don't Cry," which features Candie's apparel, footwear, jewelry, sleepwear, hats and bedding. The Candie's television commercial is a direct cut from the "Big Girls Don't Cry" music video and the print campaign will feature candid shots taken on set during the shoot. This is the first time a junior fashion brand has extracted their campaign from a music video. "Big Girls Don't Cry" is in the top five on Billboard's Hot 100 chart and among the top 10 most played videos on MTV and VH-1.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070621/NYTH020 )
Commenting on the partnership, Fergie stated, "Candie's is giving me creative input and they are allowing me to bring my touch to the campaign and I love that! The clothes are so wonderful and we are tying it all together, the commercial, the print ads and my video and I am really excited about it."
Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc. said, "This is a wonderful opportunity for Candie's to be able to lift our brand creative straight out of Fergie's hit video, "Big Girls Don't Cry." It further validates the Candie's brand as part of pop culture."
Julie Gardner, Kohl's Executive Vice President and Chief Marketing Officer, said, "The new Candie's advertising campaign marks a first for a junior fashion brand. The campaign is innovative and authentic and leverages the music video, which makes the brand more relevant to our junior shoppers."
The campaign will debut in September issues of fashion, entertainment and lifestyle magazines and the commercial will be on national and cable networks later this summer. The campaign was created by the Iconix in-house marketing team and shot by famed music video director and photographer Anthony Mandler.
Candie's recently announced its exclusive fashion sponsorship with Fergie on her first solo tour. Fergie's Verizon VIP Tour has a 20-city schedule and tickets are exclusive to Candie's and Verizon Wireless through give-a-ways and Kohl's in-store events in select markets, as no tickets will be sold for this tour. The tour has received amazing reviews from critics and fans. At each concert there is a live Candie's fashion show.
Fergie will be continuing her role as the spokesperson for the popular junior brand which is exclusively available at Kohl's through the holiday season.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc., (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R) and ROCAWEAR (R). The Company's brands touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually increase consumer awareness and loyalty and licenses its brands to a network of leading retailers and manufacturers.
About Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's (NYSE:KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. A company committed to the communities it serves, Kohl's operates 834 stores in 46 states and has raised more than $85 million for children's initiatives nationwide through its Kohl's Cares for Kids(R) philanthropic program. For a list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com.
About Interscope Geffen A&M
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world's largest music company.
Contact Information
Candie's: Maria Dolgetta
Director of Public Relations
212.819.2084
mdolgetta@iconixbrand.com
Kohl's: Jam Stewart
Public Relations, Fashion
262.703.7736
Jam.stewart@kohls.com
FCMN Contact: maria@iconixbrand.com
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070621/NYTH020
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com
Source: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Director of Public Relations, +1-212-819-2084,
mdolgetta@iconixbrand.com, of Iconix, for Candie's; or Jam Stewart, Public
Relations, Fashion, +1-262-703-7736, Jam.stewart@kohls.com, of Kohl's
Web site: http://www.iconixbrand.com/
http://www.kohls.com/
