PAPOOSE HOSTS URBANWORLD ORDER PART 4: “NU BREED ALLIANCE” DIGITAL MIXTAPE FEATURING EXCLUSIVE RINGTONES BY DJ KAY SLAY

Free Downloadable Mixtape Offers Exclusive Music from Papoose and Other Recognized "Nu" Emcees From Across the Country

Los Angeles, CA- April 26th, 2007 – Brooklyn bred, rap artist Papoose, one of hip hop’s rising stars, has joined forces with UrbanWorld Wireless in support of the company’s digital music initiative to release a free, downloadable mixtape experience entitled UrbanWorld Order Part 4: "Nu Breed Alliance". The digitally produced mixtape, featured on MTV’s Mixtape Monday (http://www.mtv.com/bands/m/mixtape_monday/041607/) , includes ringtones by DJ Kay Slay, “The Drama King”, which can be purchased by texting 66555 and entering the appropriate code embedded in the soundtrack listing. “This is hi-tech pimpin’ at its finest!” says the mixtape’s producer, Tommy “2” Gunz. “This is the first mixtape that fully incorporates technology from production to its distribution.” UrbanWorld Order Part 4: “Nu Breed Alliance” is available for free download at www.urbanworldwireless.com/nbamixtape.

The “Nu Breed Alliance” mixtape features hot new artists, representing the “nu-age” of hip-hop, including Papoose, Stat Quo, Bump J and Jay Rock, who are rising “nu” leaders, dominating in their respective regions of the country. Following in the footsteps of Big Daddy Kane and comedian Mike Epps, Papoose hosts the fourth installment of the UrbanWorld Order mixtape series. The mixtape features Papoose’s smash hits “Nu Era” and “Hustle Hard”, along with a slew of other Papoose classics. In addition, listeners will appreciate exclusive sounds from cities across the nation including Bump J, a widely, respected rapper from Chicago; down south, ATL emcee, Stat Quo; and “nu” Jamaican dancehall DJ, Movado. “Nu Breed Alliance” offers the best of both coasts, as Papoose reps for the East and West Coast rapper, Jay Rock, secures his spot in the N.B.A. with L.A. street bangers “Lift Me Up” and “I’m Fresh”, featuring Yung Joc and E-40. Other “nu” emcees include Bay area’s Keak Da Sneak, producer Choir Boy from New Jersey and The Tykunz from Los Angeles.

Preview and download the 35-track mixtape, featuring original music, for free at www.urbanworldwireless.com/nbamixtape. The mixtape will be distributed on all major Internet outlets in the U.S and internationally. Ringtones are available on all major networks. Please see terms and conditions listed at www.myspace.com/nubreedalliance.

1. Bugle Boy Jeans” DJ Kay Slay Ringtone (text KS3 to 66555)
2. Stop Acting Hollywood”- DJ Kay Slay Ringtone (text KS4 to 66555)
3. Act Like You Know” – DJ Kay Slay Ringtone (text KS5 to 66555)
4. Hush – Choir Boy ft. Phenom Ringtone (text CB1 to 66555)
5. G500 – Tha Tykunz (Produced By Tommy) (text TG8 to 66555)
6. That Go – Keak Da Sneak –(KS2 to 66555)

For more information or hard copies of the mixtape, please contact Keisha Pickett at (619)339-5061 or email keishap@urbanworldwireless.com.

About UrbanWorld Music:
Headquartered in Los Angeles, CA, UrbanWorld Wireless is the first wireless company dedicated to serving the urban, youth market. Anchored on the web, the company develops, promotes and distributes mobile content to major wireless carriers in the US. In addition, the company’s mobile storefront at www.urbanworldwireless.com features exclusive new content and is the only site of its kind. UrbanWorld’s roster includes David Banner, Remy Ma, Obie Trice, Meagan Good and Oscar winning rap group, Three-6 Mafia, among others. UWW is a leader in mobile marketing solutions with clients including New Line Cinemas, Adidas, Capitol Records, Jay-Z, Snoop Dogg, and Chingy. UWW is at the forefront of integrating wireless technology and the hip-hop lifestyle; and is continually recognized and acknowledged in both the technology and hip-hop arenas. More information is available at www.urbanworldwireless.com

Contact:
Keisha Pickett
(619)339-5061 mobile
Keishap@urbanworldwireless.com