Alloy Media + Marketing Announces "Alloy Access"

Joins Forces of Leading Media Placement Division, American Multicultural Marketing, with Promotions and Strategy Division, AMP Urban, to Offer Full Service Marketing to Reach Multicultural and Urban Audiences

-Alloy Access to offer full range of proprietary assets and services connecting brands with Multicultural segments

- Firm to release first syndicated study - the "New Urban Consumer" - uncovering mindset and behaviors of emerging and influential segment

(New York, NY) -April 16, 2007 – Alloy Media + Marketing (Nasdaq: ALOY), a leading provider of media and marketing services connecting with targeted consumer segments, today announced it has merged its dedicated multicultural media services and placement division, American Multicultural Marketing, with strategic marketing and promotional services arm, AMP Urban, to form Alloy Access, the first full service company specializing in developing lifestyle relevant strategies and media outreach that appeal to the passions, interests and attitudes that drive the purchase decisions of the rising Hispanic, African American and Urban consumer segments. Offering a wide range of proprietary services including consumer insights, strategic planning, experiential programming and media buying, research and placement services, Alloy Access connects corporate America with these influential consumer segments across distinctive and relevant environments.

With over fifteen years experience, Alloy Access brings extensive expertise in developing integrated media and marketing programs that tap into the distinct mindset and lifestyles of multicultural consumer groups, who fully, represent a booming population expected to grow close to 25% over the next several years. Alloy Access connects brands to these consumers through a host of properties that include print and broadcast media, emerging interactive platforms, out of home media across nightlife, campus, and military environments and through nontraditional grassroots and experiential offerings across social and community spaces.

Furthermore, through deep rooted relationships across the entertainment, fashion and sports industries, Alloy Access provides strategic counsel and partner opportunities for companies seeking to affiliate their brands and services across relevant urban and celebrity minded platforms.

“The multicultural landscape is exploding, responsible for one quarter of the nation’s total spending power. More than ever, marketers are wising up to the tremendous opportunities these consumers represent and recognizing the importance of direct efforts to capture their loyalty”, commented Tru Pettigrew, President, Alloy Access. “AMM and AMP Urban bring strong legacy and expertise to Alloy Access. Combining our unique assets and services all under one roof, we’re certain our clients will benefit through our joined forces and we’re eager for the new opportunities.”

Alloy Access is proud to include Heineken, Rockport, the National Association of Hispanic Publications (NAHP), Soft Sheen-Carson, BlockSavvy and MTV3 as premier partners of the newly formed division. The team has been responsible for creative development and execution of such successful recent campaigns as the AXE Black Filmmaker’s Series and Heineken’s Red Star Soul program. With the establishment of an exclusive partnership with the NAHP, Alloy Access now serves as the largest provider of multicultural newspaper advertising planning and placement services in the country.

Curtis Charles, SVP, Marketing at Rockport, commented, “The Alloy Access team has demonstrated strong knowledge of the multicultural consumer and their lifestyle. They’ve proven themselves to be strategic and creative thinkers and we're looking forward to growing our relationship as we roll out exciting plans for the Rockport brand this year.”

“Block Savvy has created a digital society dedicated to the urban lifestyle with a unique immersive experience that enables our members to interact in more creative and meaningful ways. Our goal is to bridge the gap between our members and the brands that want to reach them with experiences that are both innovative and rewarding, states Kwame Decuir, Founder, Block Savvy." "Alloy Access’ strength in developing effective nontraditional and interactive programming and their commitment to our core demographic is impressive. It’s clear they understand the mindset of our members and, just as importantly, the needs of the brands looking to reach them."

Ray Guerrero, VP, Marketing at the National Association of Hispanic Publications (NAHP) stated, “Alloy Access has clearly demonstrated impressive expertise, innovation and professionalism throughout our long standing relationship serving the Hispanic media community. Their team continuously delivers outstanding results and we’re thrilled to bring them in as our exclusive advertising partner as we strive to provide the most effective and efficient programs to our members.”

Alloy Access will release the first ever syndicated study addressing the “New Urban Consumer” in mid-April. While marketers focus greater attention towards this emerging and lucrative consumer segment, the sector remains ill-defined. The study presents the first quantitative picture of these trend-setting consumers, who represent a multi-billion dollar market, and provides a peek into the mindset and behaviors that drive their purchasing decisions.

Pettigrew concluded, “For a brand to succeed in forging long term relationships with these consumers, it’s essential they be in their world in relevant and meaningful ways. Our goal is to create that bridge for marketers, seamlessly and genuinely. With the combined strength of our leading properties and exciting new platforms, I believe we’re fulfilling a need in the marketplace to accomplish that.”

About Alloy Access

Alloy Access, a division of Alloy Media + Marketing (NASDAQ: ALOY), is the country’s leader in connecting corporate brands with influential multicultural and urban consumer groups. With focus on Hispanic, African American and urban consumers, Alloy Access brings more than 15 years experience servicing Fortune 500 clients with custom media and marketing solutions.  Alloy Access leverages its unique media assets and customer knowledge to provide consumer insights, strategic planning, media buying services and turnkey program execution.  Balancing legacy and innovation, Alloy Access is dedicated to providing fresh ideas and delivering emerging platforms to create genuine brand connections that resonate with today’s unique consumer mindset.

Press Contact:
Jodi Smith
Alloy Media + Marketing
Alloy Access
www.alloy-access.com