KBFB 97.9 FM The Beat and Radio Pepsi Present the 3rd Annual Custom Car Show & Concert Starring Ciarra, Yung Joc, Paul Wall, Rich Boy, and more…

DALLAS, TX – FEBRUARY 28, 2007 – Radio One Inc., Dallas KBFB FM ’97.9 THE Beat’ home of ‘The Rickey Smiley Morning Show’ and Pepsi presents the 3rd Annual Custom Car Show & Concert Sunday, March 18, 2007 from 12p – 6p at Fair Park in both the Automobile & Centennial Building’s. That’s right; it is back, the biggest and baddest Hip Hop event of the year with some of the biggest names in the music business performing live on one stage. 97.9 The Beat & Radio Pepsi are bringing to Fair Park the sultry Ciarra, Block Entertainment’s Yung Joc, Houston, Texas’ superstar Paul Wall, Grammy Award Winning Chamillionaire and new comers Rich Boy, Mims and many more are being added.

About the 97.9 The Beat Custom Car Show and Concert

This event will be star studded! The 97.9 The Beat Custom Car Show & Concert targets families 12-54, and in past years this event has attracted over 11,000+ people from all over the Metroplex including people as far as surrounding areas Oklahoma, Louisiana, Texarkana, and Waco, just to name a few and we plan on doing it bigger and better this year! Thousands will watch super custom car displays, witness the Low Rider car hopping contest, and get a chance to browse hundreds of vendor exhibits and displays. This will surely be a huge Hip Hop event that everyone will remember, thrown by one of the top five most popular radio stations in the fifth biggest radio market in the country!

Who: 97.9 The Beat, KBFB Radio One, Inc., Dallas

When: Sunday, March 18th 2007 – Doors open at 11am – Event time from 12pm – 6pm

What: The 97.9 The Beat 3rd Annual Custom Car Show & Concert starring Ciarra, Rich Boy, Yung Joc, Mims, Paul Wall and more presented by 97.9 The Beat, Pepsi, driversselect, Citi-trends, O’Reilly Auto Parts and more sponsors to be announced.

Where: Fair Park (exact location is in the Esplanade, the Automobile & the Centennial Buildings) 
1300 Robert B. Cullum Blvd. 
Dallas, Texas 75210

Tickets: Tickets are $20 & on sale now at www.979thebeat.com or at all 11 Levines locations are the DFW.

Press information: For media passes and interviews, general information and other press opportunities, contact Erykah James or Dalyce “D’Lyte” Kelley in Promotions at Radio One’s KBFB 97.9 The Beat at (972) 331.5418 or at erykahjames@radio-one.com or dlyte@radio-one.com or go to www.979thebeat.com.