mywaves Launches Free Mobile Urban Lifestyle Show With DJ SKEE; Mobile Viewers Tune in for Daily Three Minute Episodes
LAS VEGAS, Feb. 15 /PRNewswire/ -- mywaves, a mobile video company that delivers Web video entertainment and world-renown underground DJ, DJ SKEE today announced SKEE.TV, a free mobile urban lifestyle show that can be sent directly to mobile phones and viewable on the Web via mywaves.com. SKEE.TV's premier episode will broadcast from the NBA All Star action in Las Vegas, Thursday.
SKEE.TV will be a daily two to three minute mobile TV program delivered free to mywaves users on their mobile phones. On SKEE.TV, DJ SKEE will take viewers inside what's hot, what's not and where the action is. With episodes ranging from celebrity interviews to adventures with professional athletes, behind the scenes at the hottest NBA All Star parties to the latest on the underground music scene -- fans can get their dose of SKEE.TV from the Web or on their mobile phone.
"DJ SKEE's fan base represents the on-the-go and on-demand generation," said Rajeev Raman CEO of mywaves. "Mobile youth has a near insatiable appetite for new kinds of original entertainment and they don't want to be restricted to viewing what's cool to times pre-determined by a network or to when they happen to have access to the Internet. SKEE.TV shatters the barriers -- delivering edgy, relevant content directly to mobile phones. DJ SKEE will become the face behind a whole new genre of entertainment for this audience."
"My venture with mywaves is the latest component in my mission to bring the hottest urban entertainment to the mainstream through mobilevision," said DJ SKEE. "My daily shows will allow users to have VIP access to events, music and fashion literally in the palm of their hands thanks to the innovation of mywaves and SKEE.TV."
From Feb. 15 to Feb. 18, SKEE.TV will premiere with daily episodes, sharing all the fun and activity happening NBA All Star Week in Las Vegas.
Viewers can tune in to SKEE.TV for free, and have it and other videos automatically sent to and updated on their mobile phones by signing up for mywaves at www.mywaves.com. So whether a viewer wants to catch a SKEE.TV episode on the bus, or a new music video between classes, or the news on a lunch break, the video is ready to watch with just a few presses of a button on a mobile phone.
About SKEE.TV
Available at www.skee.tv and via mobile phone broadcast powered by mywaves SKEE.TV is the first ever daily mobile urban lifestyle show airing daily two to three minute episodes on all aspects of urban culture.
About mywaves Inc.
mywaves Inc was funded in January, 2006 by Menlo Ventures. Headquartered in Sunnyvale, CA mywaves is a global, carrier agnostic mobile video company that can mobilize all web entertainment, broadcasting thousands of channels of personalized entertainment to mobile phones worldwide. The company's executive team comes from Yahoo, Napster, Danger, PayPal and TiVo. For more information or to sign up for mywaves, go to www.mywaves.com and join the more than 200,000 people who already have experienced mywaves.
About DJ SKEE
With a listening audience of over 1 million strong every week, DJ SKEE has become known as the definitive DJ for the West Coast thanks in part to his popular radio show on Sirius Satellite. From producing hip-hop classics including the Game's infamous "300 Bars" to consistently putting out the hottest and most listened to mixtapes in the streets, DJ SKEE has risen to the exclusive elite upper circle of the entertainment business. As a seasoned business person, DJ SKEE has orchestrated the introduction and marketing campaigns for products including the T-Mobile Sidekick, Chrysler 300C, Dodge Magnum & Charger, and has worked with numerous Fortune 500 companies including MTV, Nike, Philips, Playboy, Universal, Roc-A-Fella, Daimler-Chrysler, SRC, HBO, Jordan Brand, and Motorola to name a few. DJ SKEE is looked to as the ultimate tastemaker and trendsetter based on his successful track record and is highly sought after by everyone from platinum selling recording artists to Fortune 500 company CEO's. DJ SKEE plans to continue building his empire and brands while expanding his reach through a slate of upcoming projects including television, film, radio expansion, production, marketing, as well as a forthcoming world tour. For more info on DJ SKEE visit www.myspace.com/djskee or www.skee.tv
Source: mywaves Inc.
CONTACT: Erica Jostedt of SutherlandGold Group, +1-925-890-6889, or
ejostedt@sutherlandgold.com, for mywaves Inc.; or Octavia Bostick of Skee TV
PR, +1-714-808-2840, or thawrite1@gmail.com
Web site: http://www.skee.tv/
Web site: http://www.mywaves.com/
