Super Saturday in the Sand Super Bowl XLI Celebration Event Will Benefit Joe DiMaggio Children’s Hospital
February 01, 2007
BOSTON & MIAMI–(BUSINESS WIRE)–Famed quarterback and former Chicago Bear Doug Flutie, recently retired from pro football and now an ABC/ESPN sports commentator, and hip-hop artist Darryl "DMC" McDaniels, co-founder of the trailblazing group Run-DMC, will be featured players and performers for the Celebrity Flag Football Challenge™ on February 3 in Hollywood, Florida. Both Flutie and DMC are represented by Paid, Inc. (OTCBB:PAYD) celebrity services.
In between hitting the sandy gridiron on Hollywood Beach, Flutie will play drums with his Flutie Brothers Band for the event’s “halftime” show. He will team up to perform “Walk this Way” with McDaniels. As a member of Run-DMC, McDaniels famously covered this rock anthem with members of Aerosmith, which originally wrote and recorded the song.
The celebrity flag football game is part of the Super Saturday in the Sand festivities in Hollywood, Florida, on February 3 to benefit the Joe DiMaggio Children’s Hospital. The event celebrates Super Bowl XLI in nearby Dolphins Stadium in Miami Gardens the following day. More than 15,000 attendees are expected, including about 20 current and alumni NFL players and celebrities, Miami Dolphin and other NFL cheerleaders, representatives from various charities, and corporate partners.
The celebrity flag football game will be played in the sand at Hollywood Beach and kicks off at 11 a.m. During the 20-minute halftime show, DMC and Flutie will put down the pigskin and team up for a musical seaside celebration.
Flutie started the Flutie Brothers Band with his brother, fellow pro football alum and guitarist Darren Flutie, as a way to have fun and raise money for charitable causes during the off seasons of his high-profile career — which included two decades in pro football before he retired from the New England Patriots in 2006 (not to mention his college days made legendary with his "Hail Mary" pass against Miami that won him the 1984 Heisman Trophy with Boston College). He continues to play with the Flutie Brothers in addition to working as an ABC/ESPN college football analyst. Flutie has been voted by fans as the NFL’s best musician for his appearances with the Barenaked Ladies on Monday Night Football special feature, “Monday Night at the Mic,” which earned him a spot in the halftime show for the Pro-bowl. The group has played throughout the U.S. and Canada, opening for acts such as Lynyrd Skynrd, Bo Diddley and Meredith Brooks. They also wrote and recorded the Saturday Night Football theme song for the Canadian Football League that is featured weekly on CBC.
McDaniels, meanwhile, has been an entertainment icon since forming the legendary, multi-platinum group Run-DMC with Joseph (Rev. Run) Simmons and the late Jason (Jam Master Jay) Mizell two decades ago and bringing hip hop into the musical mainstream. They were the first rap/hip-hop group to win a Grammy, the first rap act to reach the Billboard Top 10 and the first to get airplay on MTV. The biggest among their long list of mega-hits, often featuring their unique fusion of rock and rap, was “Walk this Way,” recorded with Aerosmith’s Steven Tyler and Joe Perry. After Run-DMC disbanded and Jam Master Jay’s untimely death, DMC began work on his recently released solo album, “Checks, Thugs, Rock N Roll.” He remains a legend in hip-hop and among his very loyal, global fan base. DMC’s web site www.me-dmc.com has the latest news, merchandise, downloadable ring tones, fan club details and information on his debut solo album.
Tickets to the event, which will benefit the Joe DiMaggio Children’s Hospital in Hollywood, Florida, are available to the general public online at www.sppsports.com or the day of the event. All tickets are general admission and are $15 in advance and $20 at the door. After the game, Flutie, DMC and other celebrity participants will spend an hour greeting fans and autographing pictures, cards and banners.
More information on Flutie, his fan club, charitable foundation and band can be found on his official personal site, www.dougflutie2.com/, and the Doug Flutie Jr. Foundation for Autism site, www.dougflutiejrfoundation.org. DMC’s official web site www.me-dmc.com has the latest news, merchandise, downloadable ring tones, fan club details and information on his debut solo album "Checks Thugs and Rock N’ Roll."
About Paid, Inc.:
Paid, Inc.’s celebrity services provides celebrities with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages, and Web site content, to attract tens of thousands of visitors daily, as detailed on its Web site, www.paidcelebrity.com. The Company provides a broad range of sports marketing services for professional athletes and also sponsors autograph signing events. Using patent pending technology, Paid’s innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and Web site development and hosting. For further information, visit http://www.paid.com.
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Julie@AccentuatePR.com






