BOMBAY SAPPHIRE Presents ‘INSPIRED’ IN NEW YORK at the SAPPHIRE LOUNGE

BOMBAY SAPPHIRE Collaborates With Emil Wilbekin and the Thurgood Marshall College Fund For a Week Long Celebration of Art, Fashion, Film, Literature and Music During Black History Month

NEW YORK, Feb. 6 /PRNewswire/ — BOMBAY SAPPHIRE, the leading super-premium gin, is pleased to announce the countdown to ‘INSPIRED’ IN NEW YORK, an extraordinary week long tribute to the wealth of urban talent in America today. Taking place from February 11th – February 16th, 2007 in a legendary downtown loft space, ‘INSPIRED’ IN NEW YORK builds upon the rich artistic tradition of BOMBAY SAPPHIRE — furthering contemporary design and video art around the world — and upon the successes of the SAPPHIRE LOUNGE music and cultural event series.

Former editor of VIBE magazine and cultural wunderkind, Emil Wilbekin, has collaborated with BOMBAY SAPPHIRE as curator of ‘INSPIRED’ IN NEW YORK, which comprises a series of nightly events in an intimate 23rd Street location that has been temporarily re-designed as the ultimate SAPPHIRE LOUNGE and private performance space. Each night is inspired by a particular field of creativity — art, film, fashion, business, literature and music — and is co-hosted by a leading urban icon who will honor the talent that has inspired them.

  The ‘INSPIRED’ IN NEW YORK line-up includes:

  — Sway from MTV will host the opening night with Thurgood Marshall
     College Fund on Sunday, 2/11.

  — Actor Malik Yoba, who will showcase the work of new African American
     filmmakers on Monday 2/12.

  — Kelly Rowland and Marley Marl co-host an evening of music honoring
     acclaimed beat-maker DJ Premier, with live performances from Talib
     Kweli and Big Daddy Kane on Tuesday 2/13.

  — Author and art critic Brian Keith Jackson has curated a special
     exhibition of work by contemporary African American artists including
     new figurine sculptures by Kehinde Wiley on Wednesday 2/14.

  — Leading fashion stylists Lysa Cooper, Misa Hylton, Alexander Allen,
     Coltrane Curtis, Emil Wilbekin and Memsor Kamarake will present
     urban-inspired style on Thursday 2/15.

  — National poetry slam champion Roger Bonair-Agard will MC a live
     performance with his terraNOVA Collective on the evening dedicated to
     the written and spoken word on Friday 2/16.

Now in its fourth year, the SAPPHIRE LOUNGE is a constantly evolving event program uniquely shaped by the spectrum of talent in urban culture and ‘INSPIRED’ IN NEW YORK is a culmination of this program. BOMBAY SAPPHIRE has partnered with the Thurgood Marshall College Fund — whose founder Dr. Joyce Payne will be honored on the opening night of ‘INSPIRED’ IN NEW YORK for her commitment to African American education and entrepreneurship – to launch the week’s events. The philanthropic organization will receive a charitable donation from BOMBAY SAPPHIRE as well as proceeds from the sale of artwork displayed in the space throughout the week.

About BOMBAY SAPPHIRE

BOMBAY SAPPHIRE is the best selling super premium gin in the United States. The combination of its ten unique botanicals, vapour infusion process and authentic British heritage secure BOMBAY SAPPHIRE as a leader among gins, as well as a symbol of style and sophistication. BOMBAY SAPPHIRE strongly supports inspired adult individuals who create passionate work in design, film and other artistic arenas. For more information, please visit www.bombaysapphire.com.

IMPORTED BY THE BOMBAY SPIRITS COMPANY U.S.A., MIAMI, FL. GIN – 47% ALC. BY VOL

Source: BOMBAY SAPPHIRE

CONTACT: Zoe Turnbull, zoe@noisemarketing.com, +1-212-604-0404, for
BOMBAY SAPPHIRE

Web site: http://www.bombaysapphire.com/

NOTE TO EDITORS: For more information on ‘INSPIRED’ IN NEW YORK including a detailed program of events, requests for talent interviews, and street address please contact: zoe@noisemarketing.com, +1-212-604-0404.