New York, NY -- December 19, 2006 – Queens College graduating student plans to launch the world's first internet hip hop television network on February 16, 2007.
HHTV- Hip Hop Television is the brainchild of Ganiu "Scrills" Ladejobi, a former aspiring rapper/finance student at Queens College, NY that got frustrated with the biased representation of hip hop by popular media and decided to do something about it. After conducting research with friends and family that love hip hop, Ganiu saw there was an audience that wasn’t being satisfied by what they saw as hip hop on networks like BET and MTV.
“There’s more to our culture than just what is portrayed on BET and MTV,” Ganiu says. “While we appreciate and love what they’ve done for hip hop, there are other elements of hip hop that get little to no exposure because these networks are not geared to cater exclusively to our culture. What that creates, is the current problem with hip hop which is the utmost commercialization of one aspect of hip hop to a point where it is boring. Everything is a formula, individuals are afraid to be different and unique. There is no more excitement when you think hip hop. Gone are the days of the breaking crews, the graffiti writers, the fashion trendsetters, deejays and rappers that actually cared, and all the things that used to get me excited when I thought about hip hop as a kid. HHTV is here to change that and rekindle that excitement.”
Upon launch, HHTV will start broadcasting 24/7 with twenty shows hosted by video jockeys whom the company plans to recruit from colleges and the hip hop community. Shows will be scheduled for set time slots with repeats. Viewers can requests videos, participate in contests and forums, and embed the HHTV screen into their personal pages at social networking sites like Myspace. “Our intention is not to discredit what the other networks broadcasts as hip hop, but to give viewers more than that and let them enjoy hip hop and its subcultures from an authentic source, not from some guy sitting somewhere in his office thinking of hip hop solely in terms of dollars,” says Ganiu. “I myself am a part of this culture and actually care about what we broadcast and our movement. Opportunities and jobs will be created for our community through this venture. Programs will be created with advertisers where they actually create ads tailor-made for our audience with people from our culture. The message for now is get ready, because our revolution will definitely be televised.”
For more information, please contact Ganiu “Scrills” Ladejobi
E-mail: glade@myhhtv.com
Phone: 646-645-4822
