AS DEBUT SINGLE "THIS IS WHY I'M HOT" EXPLODES AT RADIO, MIMS INCREASES THE HEAT WITH JUNIOR REID & CHAM ON REMIX OF THE RADIO BLAZING SINGLE.
Debut Video Released and Set to Hit National Video Rotations
MIMS Attracts Major Label Deals - Capitol Records in Signing Forefront
XXL Magazine Features MIMS in December '06 Issue-On Newsstands Now
American King/UBO artist MIMS has teamed up with reggae legend Junior Reid and Cham and is dashing more fuel to his already radio blazing debut banger "This is Why I'm Hot," with a remix.
Produced by Miami-based production team, The Blackout Movement, the remix of “This is Why I’m Hot” brings
two generations of the hottest reggae artists together with one of the hottest new emcees to not only explode on the
scene in clubs and at radio but to do so among heavyweights during the height of fourth quarter radio play frenzy.
MIMS debut album “Music Is My Savior” is due in stores early 2007.
"As an emcee with Jamaican ancestry it was humbling to have the legendary Junior Reid, an artist who has touched so
many people with his music not only say that I’m “next in line” but to touch this track with his talents,” says
Washington Heights, NYC native MIMS. “It was great to bring Reid together with an artist like Cham who, like me has
made such great movements in music alone in one year. I wanted to add a twist to the remix by taking it left field and
bringing two of the hottest reggae/dancehall artists you wouldn’t expect together on a track like ‘This is Why I’m Hot’
and I accomplished that.”
While the original “This is Why I’m Hot”, continues to explode in clubs and at radio with a nationwide radio listening
audience (including major radio markets) of 59 million and growing with over 800 radio spins a week, the single is
also making rapid runs up the Rhythmic Rolling and Mix Show Media Base charts.
The video to “This is Why I’m Hot,” was directed by Dale Resteghini (Jim Jones “We Fly High [Ballin]” video,) and is
set to hit national video show rotations within the next weeks.
The success of “This is Why I’m Hot” has not only attracted the streets but major label deals as well. While rumors
have loomed high around which label MIMS will choose to sign with, it looks like MIMS will sign with Capitol Records by
days end.
In addition to heating up the clubs, streets, radio and major label conference rooms, MIMS is also heating up
magazine pages. XXL Magazine’s Show and Prove section features MIMS in its latest December ’06 issue and
says that the “party starter ‘This is Why I’m Hot’ is Buzzing Nationwide.” The December ’06 issue of XXL with
MIMS is on newsstands now!
Click Here to listen to "This is Why I'm Hot" remix w/ Junior Reid & Cham
For the latest MIMS info and upcoming show dates visit www.myspace.com/mimsfanclub
For media inquiries please contact Jennifer A. Williams of J Sharpe Agency Public Relations jennifer@jsharpeagency.com or 718.774.6264.
