LOS ANGELES, Nov. 10 /PRNewswire/ — Having gotten a tantalizing taste of the power of product placement, Elite Champagne Imports, LLC, exclusive United States importer for Champagne Cattier has retained THE ROSS GROUP to maximize its exposure in film and television. All it took was rapper Jay Z ordering a bottle of Cattier’s Armand de Brignac champagne in his "Show Me What You Got" video to increase the venerable vintner’s U.S. sales.
"Our family in Europe knew of Mary’s work with Nino Cerruti," says Laurent Panfilo Cattier, president of Elite Champagne Imports, LLC, and the latest in a line of French winemakers whose family tradition dates back to 1763. "We were sold on her record of results for brand launches."
Mary Hall Ross all but invented modern product placement when she dressed Richard Gere in Cerruti for the film PRETTY WOMAN. And while she won’t claim credit for the serendipitous Jay Z video (the rapper is boycotting the Cristal brand), she has already outlined a strategized launch of Cattier’s family of champagne labels with careful brand integration in the entertainment industry.
"This partnership brings a new level of brand promotion to the Champagne world," says Tanya Victor, Director of Client Services for the Ross Group. "The Cattier family is a sincere and dedicated group, with sales in 63 countries worldwide. Their energy and enthusiasm is infectious.
Studio executives are already receiving bottles of bubbly in their In baskets, and Bob Yari Productions has included the brand in an upcoming major motion picture.
"We’re committed to presenting Champagne Cattier in the best entertainment projects possible," says Mary Hall Ross. "They bottle the best, and they deserve the best in return."
CONTACT
THE ROSS GROUP
Tel: 323-935-7600
Fax: 323-935-7603
E-mail: mary@thereelrossgroup.com
Source: Elite Champagne Imports, LLC
CONTACT: THE ROSS GROUP, +1-323-935-7600, or fax, +1-323-935-7603,
mary@thereelrossgroup.com, for Elite Champagne Imports, LLC
