SANTA MONICA, CA — (Market Wire – Oct 20, 2006) – The Energizer Back-to-School 2006 promotion launched in June includes a mini CD-ROM, Web radio and video plus downloads — and all of the music and artists are from Universal Music Group, the world’s largest music company. Universal Music Special Markets has provided the 20 music related questions and tracks for the "Name That Tune" game on the CD-ROM, 120 recordings for the three Web radio channels and 25 music videos for the Web video channel plus song downloads from its extensive digital catalog.
The CD-ROM, included in 350,000 packages of Energizer® brand batteries, immerses the listener in Energizer Studio AA, a digital music studio environment with a multimedia music experience featuring interactive games and activities such as "Name That Tune" and "Energizer Bunny® Beats." The latter is an interactive game in which the player becomes a virtual drummer in a rock ‘n’ roll band, playing solo or challenging a friend via e-mail to a Sound Off.
The disc also offers each consumer a unique code to obtain one free music download from the Energizer Web site (www.energizer.com/music). The Web site boasts three free radio channels, each with 40 songs — "Pop ‘n Rock powered by Energizer® Max®," "R&B powered by Energizer® e2® Titanium Technology®" and "Latin powered by Energizer® Max®." "Video powered by Energizer® e2® Lithium®" spotlights 25 free-to-view videos.
About Universal Music Special Markets
Universal Music Special Markets, a division of Universal Music Enterprises, is responsible for maximizing catalog repertoire opportunities through non-traditional, alternative and ancillary channels as well as audio licensing, premium/custom sales and budget releases.
UMe represents the largest catalog in the U.S. of recorded music with recordings from the world’s greatest artists. Among the legendary artists are ABBA, Aerosmith, Louis Armstrong, Chuck Berry, James Brown, Carpenters, Eric Clapton, Patsy Cline, John Coltrane, Bing Crosby, Ella Fitzgerald, Four Tops, Judy Garland, Marvin Gaye, Jimi Hendrix, Billie Holiday, Buddy Holly, Jackson 5, The Mamas & The Papas, Bob Marley, Bill Monroe, Van Morrison, Nirvana, The Police, Smokey Robinson, Lynyrd Skynyrd, Cat Stevens, Rod Stewart, The Supremes, The Temptations, Conway Twitty, Muddy Waters, Hank Williams, and The Who.
UMe is a division of Universal Music Group.
About Universal Music Group
Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.
Universal Music Group is a unit of Vivendi, a global media and communications company.
CONTACT:
Sujata Murthy
UMe
310-865-7812
