October 15, 2006
Chicago, Il - Chicago's "next big thing”"sick MC, Vi shot the first music video for his single Hurta. The video was shot by director, Chris Adams (Lupe Fiasco's "Kick, Push") off his debut album REGIME CHANGE due in stores Spring 2007 through Mathaus Entertainment. Hurta features acclaimed rapper GLC who also appears in the video with Vi shot around his turf in Chicago included the "Wild Hundreds" in Altgeld Gardens .
Photos are available from the video shoot.
For more information or press inquiries, please contact:
Samantha R. Hill
Samantha@tencerpr.com
Tencer & Associates, Inc.
310.777.2626
Vi (aka Beautiful)
Chicago based MC Vi (pronounced Vai) is poised to bring the soul back into rap & Hip-Hop with his debut album, REGIME CHANGE through Mathaus Entertainment due out in Spring 2007. Vi grew up listening to musical greats such as Al Green, James Brown and Lenny Williams, making this versatile MC a natural at composing passionate lyrical barbs that mesh effortlessly with his sonically moving tracks. The end result is what he dubs, “hustler music.”
Raised in the Windy City 's infamous Altgeld Gardens (also known as the Wild Hundreds), Vi admits to getting caught up in the gang and drug lifestyles that dominated his neighborhood. But ultimately, he had to make a decision between the streets and his future. After narrowly escaping a 20-year prison stretch, the former high school point guard & Jackson State University student realized that it was time for a change, which led to Vi’s current hustle, music.
Traveling the country to promote his music, Vi continued to prove himself as a lyricist and has garnered the respect of many of his peers, which included deceased TLC member Lisa "Left Eye" Lopes, whom he met while in Atlanta as a teenager in 96. In fact, Vi earned his “Beautiful” alias after Lopes used the term to describe his style and flow. He went on to be featured on records with everyone from Killer Mike to Reakwon and the Leela James video "Music.” Most recently while in Los Angeles Vi hooked up with Hip-Hop legend KRS-ONE who asked Vi to be featured on the title song "The MC" for The MC documentary for Quincy Jones’ QD3 Entertainment, in stores now. Vi has also had his music featured on the small screen in the HBO smash hit Entourage.
With his debut album REGIME CHANGE, Vi is creating a musical diary of sorts; the album is openly honest and personal, touching on matters as close to the heart as the absence of his father and dealing with haters who only come around when things are good. But this record doesn't revolve solely around dark matters of the heart as Vi also caters to the street corners of America and his admiration for women.
The buzz about Vi is building. His single, “So Chi” is starting to gain a considerable amount of spins at radio stations and this MC is about to explode. He also just shot the music video for his next single, “Hurta” which features rapper, GLC with director Chris Adams (Lupe Fiasco’s “Kick, Push”).
Aside from his music, Vi is in production on a patented shoe accessory which is sure to be seen on all the hottest ‘07 sneakers. Vi currently resides full time in Chicago .
www.viakabeautiful.com
www.myspace.com/viakabeautiful
