LOS ANGELES, CA – (September 28, 2006) Today Xxtreme Measures LLC and Txtstation announced their partnership with the unveiling of Urban Network TV, the first offering from Xxtreme’s Interactive Television Community (XITVC) channel service now testing on Time Warner Cable. This channel service is the first of its kind, and it features content enabled with Xxtreme’s innovative off deck mobile marketing and digital distribution technology (Xx-Scan) and Txtstation’s real-time mobile-interactive technology.
Xxtreme’s Urban Network TV is an eclectic blend of the hottest music videos, urban media, and urban lifestyle content aimed at youthful tech savvy digi-gobblers of all ages and enhanced for real-time chat, polling, and content distribution capabilities. In addition, viewers can preview, download, send and receive content, invite friends, and use a virtual menu with many other applications like mobile ticketing. The partners hope to blow the lid off conventional strategies for digital media distribution and interactivity.
“Time Warner Cable has always been a leader in introducing new technology to our customers. We are currently beta-testing the Xxtreme Measures model, and viewer response has been overwhelmingly positive. We have every expectation that this technology will provide not only enhanced user interaction and retention, but will also allow unlimited cross-platform marketing opportunities,” said Sharon Schonberg, Producer, Time Warner Los-Angeles.
“The interactive channel communities are another example of Xxtreme Measures’ commitment to innovative content distribution strategies. We’re thrilled about our relationship with Txtstation and believe our partnership represents new applications in content distribution technology and endless possibilities for unique viewer experiences,” said Jerald Cavitt, CEO & President, Xxtreme Measures.
“The Txtstation TV system continues to break new ground with interactive mobile marketing technology concepts, and we are very excited about the opportunity to partner with Xxtreme Measures and use our technology to drive television viewer response and ratings,” said Greg Hayes, CEO of Txtstation.
Urban Network TV kicked off on September 21, 2006 with an exclusive launch party at the ultra-hip Basque nightclub in Hollywood. For more information about Txtstation, Xxtreme Measures LLC, or Xxtreme’s XxScan, please see each company’s web site.
# # #
Forward-looking statements in this report are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.
About Xxtreme Measures
Xxtreme Measures is a leading Los Angeles-based entertainment marketing company, which creates wireless multimedia applications and provides content management and distribution capable of reaching over 215 million cellular phone and mobile device users across the US, and over 1 billion cellular phone and mobile device users world-wide.
Xxtreme Measures creates custom technology-based mobile marketing and alternative distribution solutions for high-end technology, celebrity, and entertainment brands.
www.xxtrememeasures.com www.myspace.com/xxscan
About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through their mobile phones and other multimedia platforms.
Txtstation creates one to one ‘real time’ dialog with consumers at specific times and places such as events, concerts and live or pre-recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing ‘live’ integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa.
www.txtstation.com
CONTACT(S):
Greg Hayes
Txtstation
+64 9.377.0307
greg@txtstation.com
Jerald Cavitt
Xxtreme Measures LLC
310.491.6742
jcavitt@xxtrememeasures.com
