NEW YORK--(BUSINESS WIRE)--Sept. 20, 2006--
Shaquille O'Neal to Engage Fans and Provide Them with the Ability to Sell the Music They Love Using BurnLounge's Unique Community-Powered Retail Model
BurnLounge, the world's first community-powered digital music service, today announced that NBA Champion Shaquille O'Neal has joined the community-powered network to promote his seven rap/hip-hop albums. Shaquille is also empowering fans by giving them the opportunity to become digital-music promoters themselves and sell their favorite online music to friends, family and associates.
"By distributing my albums through BurnLounge, it not only gives me a new outlet to reach my fans, but also gives them the opportunity to become digital-music promoters themselves by legally sharing music with their friends," said Shaquille O'Neal. "I have always had a passion for music and I'm excited to work with a company that shares the same passion."
BurnLounge's innovative new digital distribution platform allows artists to promote their music in a viral community and connect people to their music in a more meaningful way. Through this platform, artists and fans can build their own fully functioning digital download store, where they can sell music and have access to a vast catalog of over a million titles from all of the major labels and hundreds of independent and unsigned artists. The BurnLounge model offers everyone the opportunity to participate in the music industry by promoting their favorite artists and albums on their personal store while receiving a percentage of the sales.
"By teaming with artists such as Shaquille and with major and independent music labels, we are one step closer to giving BurnLounge retailers access to the largest, most diverse music catalog available," said Alex Arnold, co-founder, chairman and chief executive officer of BurnLounge. "We want to give the BurnLounge community the ability to endorse the music they love by giving them access to variety of music they may otherwise not be able to find in stores."
Shaquille began his career in the music industry in 1993 with the release of his first album, "Shaq Diesel," selling over a million copies. Following the success of his first album, Shaquille worked with various record labels releasing an additional six albums between 1994 and 2006; "Shaq Fu - Da Return," "You Can't Stop the Reign," "Respect," "Superfriends," "The Way It's Going Down," and "I Know I Got Skillz." During this time he built relationships and collaborated with such artists as Snoop Dogg, Mos Def and Common.
To access Shaquille O'Neal's personal BurnLounge digital music store, visit www.burnlounge.com/Shaq.
About BurnLounge
BurnLounge is the first, next-generation; community-powered digital music service enabling music fans to discover and enjoy music, as well as operate their own digital music stores and evangelize the music they love. Through this innovative model, BurnLounge provides record labels and artists with a new fan-driven promotional channel. For additional information, please visit http://www.BurnLounge.com.
Contacts
Blanc & Otus Public Relations (for BurnLounge)
Suzi Lambourne, 415-856-5125
slambourne@blancandotus.com
