NY, NY, August 23, 2006: As part of the rollout of T.I.'s smash "King" album on Atlantic Records, a Mixmonsta remixable music video of "What You Know" went live online when that first "King" single charted and hit radio. At 250,000 remixer site visits so far, fans continue making thousands of their own “What You Know” music video remixes. Based on that success, Atlantic Records and T.I. requested another Mixmonsta remixable music video for the release of “Why You Wanna,” raising the number of T.I. songs in the remixable music video format to five.
“Ain’t nothing like it anywhere from the phone to the web, Oboy!” says E-40, whose Myspace artist site hosts a Mixmonsta music video remixer. E-40 fans have made over 45,000 original remixes of the breakthrough “Tell Me When to Go” Hyphy music video.
In conjunction with Geffen Records, Mixmonsta posted a music video remixer for a linked debut with “Chain Hang Low,” the lead single release from the forthcoming Jibbs album. “Jibbs was so juiced by the remix technology,” says a Mixmonsta Partner, “that he volunteered to judge the best remixes himself, for an American Idol type of contest.” Already, fans have created thousands of personal “Chain Hang Low” music video remixes, increasing traffic on the Jibbs site and bolstering the single’s climb up the charts.
“It’s been a great first summer,” says Mixmonsta’s Founder. “We also launched music video remixers for Young Joc’s “It’s Goin’ Down,” Young Dro’s “Shoulder Lean,” and Busta Rhymes’ “I Love My Chick.” And they’re all on the charts right now.”
What is a Music Video Remixer?
The Mixmonsta Music Video Remixer is a free, online application that empowers you to make your own remixes of popular hip hop music videos. While remixing the audio track, you also watch the music video, which remains synced with, and reacts to, all of your song edits.
You can make as many remixes of a music video as you like. At any time, you can save your current remix, replay it, enter it in a contest, or send links to friends that will allow them to view the remix, vote for the remix, and make their own remixes.
Mixmonsta currently offers two versions of the online Music Video Remixer. For the Chop’n’Screw Remixer you interact with the music video using a dual-turntable deck that lets you chop, screw and scratch your own remix of the original song. With the 4-Track Remixer you directly remix the drums, bass, riff and lead tracks of the music video, enabling you to produce your own beat track that becomes the backing for the original vocals on the song.
“The site is sick,” says producer Bosko. “The way you can chop and screw…I didn’t know you could do that on the net.”
Who Remixes Music Videos?
Fans who want to interact with and personalize their favorite music videos by their favorite artists. During a single music video remixer visit, users often watch the music video multiple times, and make multiple remixes of the video, before they save a personal remix that they can replay and invite friends to watch. Many users make multiple remixes without saving a final remix, and keep returning to the remixer site to hone their skills, or simply to have fun. Intensive users will remain on the site for hours, making dozens of remixes for a single remixable music video.
Remixing Music Videos is a “Sticky” Interactive Experience
"Mixmonsta.com is gon’ bring people who may not watch your video on MTV Hip Hop or people that don't watch BET Rap City,” say Phonte & Big Pooh of Little Brother.
That’s why artists and labels are putting Mixmonsta Music Video Remixers on their websites. Through the unique remixing experience, fans can interact with hits by top artists, and discover new excitement revisiting older, classic music videos
“For music files and music videos to become a building block in the user-generated model that has produced sites like Myspace, Facebook and Bebo, music files and music videos have to become interactive. You need to be able to personalize them, beyond just sorting content into online folders. Otherwise, music files and music videos will simply remain passive content that people download, watch offline just a few times, and then delete,“ says Mixmonsta’s Founder. “The goal for the Mixmonsta Music Video Remixer is to bring a new level of interactivity and personalization to music and music videos, in full cooperation with the artists who produce those works and the labels that represent them.”
Artists and Labels Using Mixmonsta Music Video Remixers
Mixmonsta Music Video Remixers showcase artists from Warner Music, Universal Music, Atlantic Records, Geffen Records, Koch Music, and other internal labels; on artist or Myspace sites for Busta Rhymes, 50 Cent, T.I., Public Enemy, Slim Thug, E-40, Lil Kim, Juvenile, Fat Joe, Young Dro, BHI, DJ Khaled, Yung Joc, Jibbs, Trina, Sean Paul, Trick Daddy, Common, Notorious BIG and P$C.
Mixmonsta Website & Mixmonsta Music Video Remixers Directory
www.mixmonsta.com
http://www.mixmonsta.com/hiphop_song_remixers.html
3 Artist/Label Sites Featuring Mixmonsta Music Video Remixers
http://www.myspace.com/trapmuzik
http://www.jibbsmusic.com/default.aspx
http://www.myspace.com/juve
For Further Information Contact:
Ted Alban
talban@mixmonsta.com
845-876-4624
Press release source: Mixmonsta.com
