The pressure is on the rap community to keep up with the debut album from PRE$$URE, the artist, under the management of Upliftment Records, who has been gaining international and college radio appeal through the release of collaborations and select singles.
/24-7PressRelease/ - FAIRFIELD, CT, July 30, 2006 - The pressure is on the rap community to keep up with the debut album from PRE$$URE, the artist, under the management of Upliftment Records, who has been gaining international and college radio appeal through the release of collaborations and select singles.
The first full-length album from PRE$$URE, Destined For Greatness, will be released by Upliftment Records in September 2006. Singles from the album have already started to gain airplay in select U.S. markets and college radio stations. The CD features the singles Go Head, a current hit in Jamaica and throughout the Caribbean, and ABC Love, a song that guests the smooth vocals of fellow Upliftment labelmate T.C., who hooks the track's radio-friendly chorus.
Since he was signed by Upliftment in 2004, PRE$$URE has been working with other artists on the label while recording the 16 tracks that are featured on Destined For Greatness. Upliftment, which has a focus on positive message and spiritual music, has been careful with PRE$$URE in preparations for his solo album. After nearly two years of distributing singles and guest vocals, Upliftment has a righteous path for the artist to make a claim for his self-assured title, Destined For Greatness.
"Right now, we are really backing PRE$$URE with a national marketing campaign, publicity blitz, and promotion for the album," Leonard Mitchell, president and co-founder of Upliftment, said. "We are making plans for a tour to support the album."
Reminiscent of breakthrough classic rap artists, PRE$$URE unloads an original style that pushes the boundaries of formulaic urban music to set a standard with Destined For Greatness. With his deep, daunting lyrics that float through Golden Bridges combined with his versatility on the album's most adventurous track, Polly-Olly, PRE$$URE paints portraits of everyday life and the affect everyday decisions can have. Through well-crafted metaphoric messages that hang closely to the hip harmonies supplied flawlessly on several tracks by T.C., Destined For Greatness puts PRE$$URE in a leadership role for pushing positives in today's culture. Without any explicit lyrics and focused on anti-violent solutions, Destined For Greatness is blessed spiritual experience for listeners of all ages.
Currently, a six-song E.P taken from Destined For Greatness is available through various online retailers until the album is released. CD Baby and Tower Records.com carry the full EP and singles from the album are also available for electronic download on various music sites. Samples of the songs, as well as singles from T.C. are available through Upliftment Records' online concert date booking kit at Sonic Bids.com, the My Space.com Upliftment Records profile page, and the company website at www.upliftmentrecords.com
PRE$$URE was born Tai H. Thergood in 1985 in Bridgeport, CT and was raised in the P.T. Barnum section of the city.
Established in Bridgeport, Connecticut in 2003, Upliftment Records is an independently owned record label with a focus on consistently fashioning high quality, distinctive music styles that infuse affirmative themes that can be enjoyed by all ages of listeners. Upliftment prides itself on offering "uplifting" music and positive messages delivered through lyrical expression. The company's signed talent is lead by R&B and rap artists, PRE$$URE and T.C., and the reggae world music of Johnny Lemon. Each Upliftment artist is a registered ASCAP member.
For Upliftment Records, contact:
Leonard Mitchell or Lloyd Cowan, Upliftment Records, P.O. Box 110661, Trumbull, CT 06611; T: 203-258-8297
E-Mail: info@upliftmentrecrods.com; Website: www.upliftmentrecords.com
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