70 Million Have Access to Live World Cup Action, Hip Hop Artists, and More on Virtually Any Mobile Device
SANTA MONICA, Calif.--(BUSINESS WIRE)--June 15, 2006--Viva! Vision(TM), the leading provider of branded and original mobile video programming to the Latino and Hispanic community worldwide, today announced the creation of five new mobile TV channels. The channels, based on the company's original and licensed content that includes ESPN World Cup action, are the latest in a series of rapid developments that bring Viva! Vision programming to Latin American and Hispanic markets.
"The Latin and Hispanic mobile markets are hot for video on their phones," said Frank Barbieri, President of Viva! Vision. "We believe we have the content our subscribers demand and our carrier partners want to deliver. We want to be available to every video handset with every carrier in the Americas, and the launch of five new channels, including World Cup coverage from partners like ESPN, is a tremendous boost toward achieving that goal."
Viva! Vision has grown to seven channels since January and is distributed through 12 mobile carriers in North and South America. The company, a pioneer in the mobile content industry, has continued to develop cutting-edge programming for this rapidly growing platform.
"Over 70 million people today can access Viva! Vision," said Curtis Hutten, Co-Chairman of Viva! Vision and Chairman of Equal Elements, Viva! Vision's largest investor. "We expect more than triple that number in the coming year."
New channels include:
WORLD CUP SOCCER - More than 600 million people in Latin America will watch the World Cup on televisions, PCs, and now on mobile phones with Viva! Vision. From June to early July, Viva! Vision subscribers can keep their fingers on the pulse of the world's biggest sporting campaign, anywhere, anytime, through World Cup coverage, including content from ESPN.
RITMO DEL BARRIO - Pulsing with the rhythm of the hottest urban Latino talent, Ritmo del Barrio offers interviews with the latest Reggaeton and Hip Hop artists including Daddy Yankee and Akwid, as well as music videos and concert clips from breaking artists.
ESTRELLA VISION - Get the latest news on the hottest stars through Estrella Vision. Eva Longoria, Daddy Yankee, Jay Hernandez, Jennifer Lopez - see them on the red carpet and at the hottest parties - only on Estrella Vision.
ASTROLANDIA - Will you be lucky in love? What's your fortune? Exclusively through Viva! Vision, Astrolandia offers daily horoscopes, fortunes and predictions. Whether you believe in it or not, you will definitely find Astrolandia to be seriously fun!
CHISTOMANIA - Need a laugh? Chistomania brings the world's funniest jokes and videos right to your handset. Channel content is updated daily to bring you the freshest laughs.
Customers can download Viva! Vision's software to any mobile phone directly from its web site at http://www.vivavision.com/carriers.html and begin streaming content for all seven of Viva! Vision's channels through Centennial Puerto Rico, IUSACELL Mexico, Movistar Argentina, Movistar Colombia, Movistar Ecuador, Movistar Guatemala, Movistar Peru, Movistar Venezuela, Telecomunicaciones Movilnet Venezuela, UNEFON Mexico, Verizon Domincan Republic, and Verizon Wireless Puerto Rico.
The new channels and latest content are available today to participating carrier subscribers at http://www.vivavision.com/carriers.html or by contacting their local carrier.
About Viva! Vision
Viva! Vision, the leading provider of live & on-demand video to wireless devices provides the hottest branded, original and user generated mobile video programming to the Latino community worldwide.
Headquartered in Santa Monica, Calif., Viva! Vision(TM) has been delivering multimedia solutions to mobile customers worldwide since 1999. Viva! provides fresh, original, and compelling content such as live sporting events, mobile dramas, music videos, comedy, and behind-the-scenes fare to mobile operators globally. With innovative interactive mobile applications for BREW, J2ME, WAP, and Smartphone-based devices, Viva! provides the broadest possible subscriber reach. With a history of innovation and an award-winning technology portfolio, the company has "on-deck" distribution with 14 carriers in North and South America and consumer reach of more than 70 million subscribers. Viva! Vision is a privately held company with offices in San Diego, Santa Monica, Miami and Mexico City.
Additionally, under the brand name INETCAM(TM), Viva! offers enterprise streaming products and services in conjunction with leading consumer electronic companies and mobile operators including Panasonic(TM), Toshiba(TM), Sony(TM), Qualcomm(TM), Verizon(TM), Movistar(TM), Telefonica(TM), and Telcel(TM). Its products have received numerous awards including the prestigious PC Magazine Editor's Choice.
About Equal Elements(TM)
Based in Santa Monica, California, and with offices in New York, Equal Elements' investments range from wireless technologies to entertainment to healthcare. Equal Elements' long-term vision, and value-added approach provides high growth potential companies with essential funding, contacts, and resources. For additional information or to submit business plans, please visit www.EqualElements.com or email info@EqualElements.com.
Contacts
Media:
Gravitas PR
Jurgen Kaiser Breton, + (57) 1 312 1744 Ext. 204
jkaiser@gravitas.net.co
or
Weber Shandwick Worldwide
Chris Elliott, + 425-452-5400
celliott@webershandwick.com
or
Sales Inquiries:
sales@vivavision.com
858-558-7200
