The First Documentary of Its Kind, "Just for Kicks." Offers an Insider's History of Hip-Hop's Most Treasured Fashion Item
CHATSWORTH, Calif. & NEW YORK--(BUSINESS WIRE)--June 12, 2006--Image Entertainment, Inc. (Nasdaq:DISK), a leading independent licensee, producer and distributor of home entertainment programming in North America, and CAID Productions, an independent Brooklyn-based production company, today announced the DVD world premiere of "Just For Kicks." Based on an original idea from Come Chantrel, "Just For Kicks." is the first documentary to reveal the cultural influences behind the nation's sneaker obsession. With a perspective from the ground up, Hip-Hop superstars, athletes, brand gurus and compulsive collectors share their opinions on why athletic footwear has left the sports arena to become the most important fashion accessory of the last 30 years.
Diverse media and audiences have lauded this award-winning documentary for its colorful insider's view of the sneaker phenomenon, and its original analysis of the incestuous relationship that sneaker brands maintain with Hip-Hop and urban culture. Although initially created as a straight-to-DVD project, Executive Producer Thierry Daher has secured global distribution through Canal+ and Studio Canal in Europe, SpikeTV in North America, MTV in Latin America, Presidio in Japan and Yes TV in Israel. Image Entertainment distributes the DVD in North America, and sub-licensee Warner Music distributes the DVD in Australia and New Zealand. The film aired on Spike TV in its 64 minute TV version in March of 2006. Previously, the film premiered last year at the Tribeca Film Festival and has since screened in over 35 cities on 5 continents, including over a dozen of the most prestigious film festivals worldwide. Most recently, "Just For Kicks." was named Winner- Best Documentary Award by the 2006 New Jersey International Film Festival.
"Just For Kicks." is a 100% independent production. The movie is executive producers Thierry Daher and Come Chantrel's first experience in the film industry. Daher, a compulsive entrepreneur with an impressive track record in international marketing and technology deals, ensured financing and global distribution. Chantrel, also co-writer of the film, created the editorial line and leveraged production contacts with top Hip-Hop players. Having worked in the music, fashion and entertainment industries for over 15 years, he has an unparalleled track record for breaking ground in lifestyle, viral and street marketing. Co-director and cinematographer Lisa Leone began her career as a photographer, shooting celebrities such as Moby, Lauryn Hill, and Spike Lee. As a cinematographer, Leone has shot a number of independent films and served as Second Unit Director for Stanley Kubrick's "Eyes Wide Shut." Writer and co-director Thibaut de Longeville is best known for producing the acclaimed documentary "Battlegrounds Paris," a film about Nike's annual one-on-one playground basketball tournament in Paris. In 1995 he founded 360, the Paris-based communications that produces creative content for music, sports, and entertainment brands including Nike, Virgin Records, Sony, Universal, and MTV.
"Just For Kicks." DVD Special Bonus Features include over two hours of exclusive footage featuring DJ/Author/Sneaker collector Bobbito Garcia, former Knicks player and style master Walt "Clyde" Frazier, Nike Air Jordan Designer Tinker Hatfield, Hip-Hop and fashion mogul Russell Simmons, recording artist Rev. Run and much more.
"Just for Kicks." Synopsis
Since B-Boys first propelled them out of the New York City playgrounds in the 70's, sneakers have morphed from a tool for athletic performance to Hip-Hop's cornerstone symbol of cool and an object of obsession for sneakers collectors worldwide. Analyzing this global pop culture phenomenon, "Just For Kicks." is the first film of its kind to present the underlying culture and personalities that fueled this fashion revolution and its $30 billion global market. Far from a formal history of the sneaker industry, "Just For Kicks." offers a fun and colorful insider's history of Hip-Hop's most treasured fashion item, revealing behind-the-scenes stories with exclusive testimonies, never-before-seen footage, and the charismatic personalities that have come to influence pop culture.
Title: Just For Kicks.
Format: Full Screen
SRP: $19.99
DVD Release Date: June 6, 2006
Running Time: 81 minutes
ID #: KIC2988DVD
UPC #: 141381298826
Rating: Not Rated
Main Genre: Urban
For more information about the "Just For Kicks." DVD, go to
www.justforkicksmovie.com.
For images to accompany your story, click on one of the link below:
http://www.caidproductions.com/download/JFK-DVD_Artwork.zip
http://www.caidproductions.com/download/JFK-Pics-hi-res.zip
About Image Entertainment:
Image Entertainment, Inc. is a leading independent licensee, producer and distributor of home entertainment programming in North America, with over 3,000 exclusive DVD titles and approximately 200 exclusive CD titles in domestic release and approximately 300 programs internationally via sublicense agreements. For many of its titles, the Company has exclusive audio and broadcast rights and, through its subsidiary Egami Media, Inc., has digital download rights to more than 1,600 video programs and over 170 audio programs containing more than 2,500 tracks. The Company is headquartered in Chatsworth, California, and has a domestic distribution facility in Las Vegas, Nevada. The Company's subsidiary Image Entertainment (UK) maintains a content acquisition office in London, England. For more information about Image Entertainment, Inc., please go to www.image-entertainment.com.
About CAID Productions:
CAID Productions is a Brooklyn-based independent film Production Company dedicated to producing documentary films and events related to urban and pop culture. The Company ensures financing and global distribution of its independent projects. Founded by serial-entrepreneur Thierry Daher, CAID Productions collaborates with landmark companies such as MTV Networks, MTV Latin America, Canal+ in Europe, Presidio in Japan, Globo in Brazil and international Home Video distributors such as Image Entertainment, Studio Canal and Warner Music. Answering his passion for films, Daher started the company in 2003, after 15 years as an entrepreneur in technology, digital media and international marketing.
For DVD screeners or to set up interviews, please email your request to VIP@caidproductions.com.
Contacts
CAID Productions
Thierry Daher, 917-498-6778
