PALO ALTO, Calif., June 8, 2006 – Cultural icon Shawn “Jay-Z” Carter will be featured in a 60-second TV ad tonight during the NBA Finals as part of HP’s “The Computer is Personal Again” marketing campaign.
The spot, which makes its global debut during the June 8 game on ABC (9 p.m. ET / 6 p.m. PT), will focus on the multiple facets of Jay-Z’s professional and personal life that are enhanced by computer technology. These include mixing music and discovering new talent as a record company president and chief executive officer, sharing vacation photos, reviewing the design of new arena plans for Brooklyn, N.Y., planning the itinerary for an upcoming world tour, and reviewing his retirement portfolio.
HP is investing several hundred million dollars in this first-ever global marketing campaign for its Personal Systems Group. Launched in the United States on May 9, the TV and web elements of the campaign feature celebrities, noteworthy business people and other recognizable figures revealing how their PCs are personal to them through the content they keep on their systems.
Jay-Z first became interested in HP computers after seeing the impact they have on students involved in the Shawn Carter Scholarship Fund. The fund was created in 2003 and is spearheaded by Jay-Z’s mother, Gloria Carter, to provide disadvantaged youth, non-traditional high school graduates, GED recipients, and those who have been formerly incarcerated an opportunity to fulfill their desire to attend college.
In addition to Jay-Z, U.S. Olympic gold medalist and professional snowboarder Shaun White has participated in the campaign. Additional personalities will be made public in the coming weeks, with the ads and original, behind-the-scenes online extras available in the “Viewing Room” at www.hp.com/personal .
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2006, HP revenue totaled $88.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to anticipated operational and financial results; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2006, and other reports filed after HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2005. HP assumes no obligation and does not intend to update these forward-looking statements.
