Newest Member of the Sub-Urban Board Contributes Insider’s Perspective on Today’s Multibillion-Dollar Urban Market

LOS ANGELES–(BUSINESS WIRE)–June 29, 2006–Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, has announced that Kenard Gibbs, President of VIBE magazine, one of the nation’s most popular and influential urban-culture publications, will join the Company’s Board of Directors.
Mr. Gibbs, a prominent and successful business leader, brings key insights into the multibillion-dollar youth marketplace that Sub-Urban is targeting with its cutting-edge fashion and designs.

“American urban culture dictates fashion for the youth market around the world,” says Mr. Gibbs. “I look forward to contributing to Sub-Urban’s phenomenal success in the urban arena, and believe that there is no ceiling to the Company’s ability to capitalize on that lucrative market.”

Mr. Gibbs oversees all aspects of VIBE Magazine, the nation’s leading resource in urban music and culture. In addition to directing all strategic positioning and business development at VIBE and its numerous brand extensions, he also manages the advertising, event marketing and public relations departments. During his 13-year tenure, Mr. Gibbs has spearheaded the launch of VIXEN, a new fashion and beauty title for women and expanded the VIBE brand far beyond print to mediums that include broadcast, wireless and film. Gibbs holds a Masters degree in Marketing and Finance from Northwestern University’s Kellogg Graduate School of Management and a B.A. in Political Economy from Williams College.

“Kenard will provide key insights on today’s urban culture,” says Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. “His reputation, contacts and business savvy are an invaluable addition to our Board of Directors.”

Sub-Urban Brands recently announced that highly influential fashion retailer Fred Segal has placed an order to carry the Company’s Whiteboy(R) line of clothing and accessories. Fred Segal has emerged as trendsetting retailer, whose ideas and selections influence buyers for many of the largest retail and department stores in America, Europe and around the world.
Sub-Urban’s provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company’s brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines.

Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban’s printing techniques, washes, embroideries and appliques, have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others.
Sub-Urban has seen exponential growth since the launch of the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY for Women, BLACK JESUS and PYT (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers like Fred Segal and Dr. Jay’s. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.

About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and nonrecurring revenue streams. Inspired by the energy and vigor of youth, fashion, music, sports and entertainment, Sub-Urban is initially focused on creating a family of noncompeting brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban’s current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company’s high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

Forward-Looking Statements
This press release includes statements that may constitute forward-looking statements, usually containing the words “believe,” “estimate,” “project,” “expect,” or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company’s products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company’s periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contacts
Media and Public Relations:
Sub-Urban Brands, Inc.
Caroline Rothwell, 323-781-2276
or
Financial Communications:
Trilogy Capital Partners
Paul Karon, 800-592-6067
paul@trilogy-capital.com

Nation’s Hottest Custom Cars, B-Boy Battles and Top Models in Sports Illustrated Fashion Show Join Da Muzicianz for Spectacular Night of Entertainment

IRVINE, Calif.–(BUSINESS WIRE)–June 29, 2006–Orlando will host Florida’s first chance at XM Satellite Radio’s Hot Import Nights 2007 (HIN) on July 8 at the OC Convention Center from 5 p.m. to midnight. Back by popular demand to the Orlando area, this year’s event will not only feature Valvoline’s Super Street Cars on Tour, but will also host the first HIN Sports Illustrated fashion show. Also, Da Muzicianz will perform their hit, “Camera Phone” on the Mazda stage.

D-Roc from the Ying Yang Twins joined his younger brothers, Mr. Ball and Da Birthday Boy, to create Da Muzicianz. With a similar southern hip hop style to that of the Ying Yang Twins, Da Muzicianz scored their song “The Walk” on the Twins’ platinum-selling United State of Atlanta. Their own debut album will feature the singles “Camera Phone,” and “Girls I Know.”
Music and fashion combine in Orlando as HIN presents the Christina Liquori fashion show, complete with swimsuit designs and swimsuits from the pages of Sports Illustrated, designed by Liquori. Liquori will be joined by one of Russia’s top models, Polina, as well as up-and-comer Katrina Koory with The Kat Collection, who will premiere her special-custom designs for HIN Orlando. To compliment these sexy designs are some of the hottest models from across the nation, including experienced fashion models from the runways of Vogue, the Gap, Chanel and Versace.

Returning sponsor Valvoline will present Super Street Cars on Tour with the one-of-a-kind Charge Speed STI straight from Japan, the newly designed, wide-body Tein Civic SI, the full carbon fiber chassis C West S2000 and the chameleon color-changing HKS-powered IS300. Show visitors can get up-close and personal with the hottest, trendiest cars in the customized world, straight from the pages of the top tuner magazines. In addition, motocross champion Travis Pastrana will feature his Subaru rally car.
On the XM Satellite Radio Stage, local club DJs and b-boy groups will compete for $1,000 provided by Chevy. On the Mazda stage, HIN’s Glo-Go dancers will show off their go-go skills against Orlando’s best dancers in the Rockstar Energy Drink National Glo-Go Dancer Competition, a city-to-city dance rivalry.

Additionally, the search for Miss HIN Orlando will take place on the mainstage. Ursula Mayes, Miss HIN 2005, will host this competition to find the next contender in the search for Miss HIN 2007. Ursula was named in this year’s People “100 Most Beautiful People” for her work on “Deal or No Deal,” and can be seen elsewhere as one of Maxim’s “Sexiest 100.” Miss HIN 2006, Amber Lancaster, a former Seattle Seahawk’s Sea Gal, Miss Hawaiian Tropics and last year’s Miss Makita, will sign autographs with other top-name models in the M Lounge. The Bombshell Models will also attend the Boston show to challenge anyone willing to take them on at the poker tables for BombSearch, the poker-playing competition that will test the card skills of local ladies across the nation in the search for the next Bombshell Model.

A special moment in the evening will allow show attendees to recognize guests from the U.S. Army–Soldiers who recently returned from Iraq and Afghanistan. HIN and its sponsors will welcome soldiers participating in Operation Tribute to Freedom, a U.S. Army outreach program designed to honor Soldiers returning from Iraq and Afghanistan. The program is an opportunity for Americans to better understand and connect with their Soldiers, one Soldier’s story at a time. Soldiers will be recognized and honored on stage for their service.

XM Satellite Radio’s Hot Import Nights is presented by returning sponsor Valvoline, in addition to returning sponsors Dunlop Tires; Meguiar’s; Mazda; Circuit City; Chevrolet; Subaru; NGK Sparkplugs; BombshellPoker.com; and media sponsors Modified Magazine; Modified Luxury & Exotics, Super Street; Import Tuner; Sport Compact Car; Rides; MPH; Performance Auto & Sound Magazine; Road and Track; C-16; XXL; KING; and Car and Driver magazine. New 2006 sponsors include Rockstar Energy Drink; Shell V-Power; Atomic Loud Speakers; and the National Guard. More information on HIN can be found at www.hotimportnights.com.

About Action Media and Vision Entertainment
Action Media, parent company of Vision Entertainment, is the leading media and event company targeting the Gen X-Y audience, integrating lifestyle events including cars, music, video games and fashion. Producing more than 20 annual events in the top North American markets, Action Media and Vision Entertainment are now one of the leading communities for every positive aspect of youth culture. The current portfolio of Vision Entertainment events includes Hot Import Nights, VIP Auto Fashion Show, Nightshift, the RC Expo (RCX), Fresh Tracks Snow and Skate Expo and Holiday Havoc. Action Media’s online assets now include Online Showoff and Model Showoff as well as a partnership with IGN.com.

2006 Hot Import Nights/Night Shift and VIP Schedule

HIN Orlando OC Convention Center July 8
NS Chicago Soldier Field July 29
NS New York TBD August TBD
HIN Los Angeles Los Angeles Convention Center August 19
NS Las Vegas Sam Boyd Stadium Sept 9
NS San Francisco SBC Park Sept 23
HIN Seattle Qwest Field Sept 30
HIN Dallas Dallas Convention Center October 7
NS Phoenix Firebird Intl. Raceway October 14
VIP Los Angeles LA Convention Center Nov 18
HIN Honolulu Blaisdell Convention Center Dec 9
HIN Miami Miami Beach Convention Center Dec 16

Contacts
For Action Media
Cristina Wilson, 213-489-8207
wilsonc@fleishman.com
or
Brendan Flynn, 213-489-8226
flynnb@fleishman.com

NEW YORK, June 29 /PRNewswire-FirstCall/ — Iconix Brand Group, Inc. (NASDAQ:ICON) announced today it will launch a breakthrough advertising campaign for its Mudd brand targeted to the teen market, dubbed “Mudd Girls Move the World” this Fall 2006 in magazines and on the internet. The campaign features real life young women chosen from top U.S. markets based on their inner beauty and aspiration to improve their communities and make a difference in the world.

The campaign serves as a “call to action” for girls to get involved in their own communities and start a network of service to inspire others. To launch the effort, Mudd will distribute six donations of $5,000 each to the six real life girls featured in the campaign, who in turn have chosen a number of charities and causes that specifically relate to something that has touched their lives.

Each image in the print campaign features one of the real life girls in Mudd clothing and accessories, her story and a quote that expresses her personal aspiration to make a difference in the world. Among them is 15-year- old Hurricane Katrina survivor Jerell, whose copy reads, “This fall, I will rebuild my city.” She is donating her contribution from Mudd to help rebuild her hometown of New Orleans. Another of the Mudd girls is Alandrea, a 17- year-old hip-hop artist who produced a dance performance with the funds from the campaign to raise more than $8,000 for the Polaris Project, which supports victims of human trafficking and modern-day slavery. Her message for the campaign is “This fall, I will set someone free.”

Neil Cole, CEO of Iconix, stated, “Today’s teens are extremely conscience of what is going on in the world and are humanitarian driven. By featuring each of these real girls in a national adverting campaign we are giving them an enormous platform to get their cause and message across to America. We are very excited about our new marketing platform.”

The multimedia marketing program will feature advertisements in fashion publications including Teen People and Seventeen. A micro-site, www.mymuddworld.com will also be launched within the Mudd website where girls can share their individual goals and learn about collective opportunities to achieve them.

About Iconix Brand Group

Iconix Brand Group Inc., (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R) RAMPAGE(R) and MUDD(R). The Company’s brands touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually drive greater consumer awareness and loyalty and licenses its brands to a network of leading retailers and manufacturers.

Source: Iconix Brand Group, Inc.

CONTACT: Maria Dolgetta, +1-212-819-2084, maria@iconixbrand.com

Web site: http://iconixbrand.com/
http://www.mymuddworld.com/

–(BUSINESS WIRE)–Twin City Youth Volunteers Earn Concert Tickets for Top-Selling Hip-Hop and Alternative Artists Ghostface, Hard-Fi, Rick Ross and More

WHO: Drive 105, KTTB Radio FM, Friends of the Mississippi
River, Great River Greening, RockCorps, an organization
harnessing the power of music to inspire volunteerism,
and Boost Mobile, a wireless telecommunications brand
dedicated to boosting the lives of today’s youth,
announce volunteer projects and concerts in
Minneapolis/St. Paul. Concerts to feature Ghostface,
Hard-Fi and Rick Ross.

WHAT: On July 1 and 2, Boost Mobile RockCorps (BMRC) lands in
the Twin Cities to spearhead volunteer projects with
Friends of the Mississippi River and Great River
Greening that include exotic species removal and
habitat restoration. The BMRC tour makes additional
stops in Atlanta, Chicago, Houston, Detroit, Los
Angeles, Washington, D.C., and New York. By the end of
the 2006 tour, which concludes with a signature
televised concert at Radio City Music Hall in New York
City on September 23, BMRC volunteers will have
transformed more than 125 project sites in eight cities
across the country.

WHEN & WHERE: Volunteer Project/DRIVE 105 Concert
Saturday, July 1 Thursday, Aug 3
9AM – 1PM Hard-Fi
Friends of the Mississippi River Venue: Ascot Room at
Hidden Falls Regional Park, The Quest
St. Paul, Mississippi River Blvd.
and Magoffin Ave.

Volunteer Project/KTTB RADIO Concert
Sunday, July 2 Thursday, July 20
9AM – 1PM Ghostface Killah &
Great River Greening Rick Ross
Indian Mounds Regional Park, Venue: Fine Line
St. Paul, Mounds Blvd.

MORE: Participants must pre-register for volunteer events. To
register or for more information about Boost Mobile
RockCorps please call 888-ROCK-889 or log onto
www.boostmobilerockcorps.com.

Contacts
Miles Ahead Entertainment
Tracy Anderson, 917-771-0052

will.i.am, Fergie, Taboo, and apl.de.ap Star in Web Exclusive Short Films

Who: Instant Def is a series of online exclusive short films complete with futuristic story lines, comic-book style graphics, and an all-star cast. The cast includes well known artists will.i.am, Fergie, Taboo, and apl.de.ap, who star as Snickers factory workers by day and “defenders of old school hip hop by night.”  The foursome discovers superpowers when they come into contact with a Snickers concoction after an incident at the plant.
 
What: The first “digisode” went live the morning of June 5 setting the tone for the 4 additional episodes to follow, each three weeks apart.  Today, “digisode” 2 premiered titled “Still We Rise” and can be viewed by visiting www.InstantDef.com, along with episode 1 – “The Knockout.”  In addition, you can view the Instant Def trailer for scenes from upcoming episodes, check out photos of the cast in their superhero attire, and download screen savers and wallpapers for your PC. “You know, this is fresh,” will.i.am said of working with Snickers in the creative process. “You mean I can make music, incorporate it into a film that’s on the internet and wherever else we can get it played? Oh, that’s tomorrow…all the way.”
 
When:              Watch Digisode #2 “Still We Rise” Today!
 
Where:             Watch episode 1 & 2 exclusively at www.instantdef.com

         Watch the trailer: http://www.instantdef.com/pr_video/InstantDefComingSoon.asx
 
Contact:           Christy Wise at christyw@fanscape.com for more information as well as behind the scenes footage, exclusive photos, and more!

IN STORES AUGUST 22 Def Jam Recordings

In the dark, womb-like sanctuary of Jimi Hendrix’s Electric Lady studios in downtown Manhattan–a place that has birthed historical musical moments–sits the artist known as Iron Lung, Tical, Wu Brother #1, Johnny Blaze, and of course…Method Man. With a trusty, half-lit blunt by his side, he is lounging in front of white grand piano, his hands sweeping the keyboards, trying to remember a tune he memorized years ago.

Maybe the idea of one of hip hop’s finest—and grimiest—emcees tickling the ivories sounds odd, or out of place, but Mr. Mef has never been the type to fit in. His husky, guttural voice is perhaps the most distinct in the game, his flow—dark and complex like the graphic novels from which he took his moniker from—can bury itself in cinematic tracks from RZA, complement the voices of R&B divas and or attack party tracks from Rocwilder. Whether he is trading verses with partner in rhyme, Redman, crowd surfing at a Wu Tang show, or stealing a scene in various television shows and films, Method Man is a true individual spirit. With his latest album, 4:21, The Day After, he is also focused on being a true artist.

Unlike some previous efforts—where Meth admits his priorities were different—on this new album, he says he’s focusing on lyrics. After his last album, Tical O: The Prequel, he went through an especially rough time in his life—both personally and professionally—which provided him with a bulk of material. “I had a lot on my mind at the time and the second thing was, I decided to really talk about something and I had a lot to draw from and when the pen hit the paper it was like damn, remember this? And by the time I was done it was like shit, let’s go.” The result is his most personal and introspective work yet.

Doing the work behind the boards on 4:21, are Wu Tang mastermind and long-time collaborator, RZA as well as Scott Storch, Havoc, K1 and Eric Sermon. “With Eric, we did three songs in three days,” Meth says with an amazed smile, “He just comes in with ideas of top. And with RZA, shit, I’ve watched him build tracks from scratch, so all I really have to do is put the pen to the paper”. Eric Sermon provided the beat for Meth’s first single, “Say”, featuring Lauryn Hill. The track finds Meth addressing critics, fickle fans and haters for disrespecting him and his Wu Tang brethren.

“I’ve been venting about all this for years and [my manager] was like, ‘Write about it, Eric has the perfect joint.’ And, Lauryn Hill herself, she just had the raw emotion, the small things she said on the song was enough for me to push my pen and let myself be vulnerable.” Meth says his ability to let himself be so open is in line with the entire concept of the album, and its title. “The national weed smoking day is 4/20, so I named my album 4/21 the day after. Because after that day, you have this moment of clarity when you’re not high and you see things clearly.” The Grammy-winner sighs and continues, a serious, determined look on his face. “You feel like you’re not in on the joke, and everyone’s laughing at you. I felt like no one was taking me seriously. I got real angry and I just starting writing.”

Anger proved to be a great motivator, as the Ticalion Stallion wrapped up the album in a few short months. He says the creative process has been cathartic, and though his skin hasn’t gotten any thicker, he’s able to use his writing talent to inspire self-confidence.
“It’s real talk, I’m going to keep my spirits up and not let it get things to me. You know, if you start reading your own press and feeding into it, and you start questioning yourself, like, ‘am I wack?’ and you have to be like, ‘No!’ I learned to pat myself on the back, and that it’s ok to pat myself on the back sometimes.”

We definitely agree.

Check out “Say” featuring Lauryn Hill
Windows Media Hi: http://www6.islanddefjam.com/www2/av_system/go.wax?link=R53Y504U3sNSpZU58Fr349E2-76619
Windows Media Lo: http://www6.islanddefjam.com/www2/av_system/go.wax?link=HYl33M96C0zCL4F18h7yD3A2-76620
Real Audio: http://www6.islanddefjam.com/www2/av_system/go.rm?link=h30Zx2Bl8u5526QmS57nEFEC-76621

Langston Sessoms
ThinkTank Marketing
535 West 34th Street
Suite 102
New York, NY 10001
P: 646 792 2228
C: 917 974 0872
langston@thinktankmktg.com
AIM: subtitled opus
www.thinktankmktg.com

NEW YORK and NASHVILLE, Tenn., June 28 /PRNewswire/ — The Orchard, the world’s leading digital distributor and marketer of independent music, and Integrated Copyright Group, Inc. (ICG), a leading independent global copyright licensing and administration company, have announced a global partnership for ICG to administer compositions on behalf of publishers through Orchard Music Services, a unit of The Orchard that seeks to maximize revenues for the company’s label, artist, and publishing clients.

Under the partnership, ICG will provide copyright administration services for the U.S. market. The agreement will enable The Orchard to manage and represent musical compositions to their full potential through licensing opportunities, and to collect and distribute income accurately on a comprehensive, timely basis.

“Publishers have increasingly recognized The Orchard for our management of copyrights and our attention to customers’ needs,” said Greg Scholl, chief executive officer of The Orchard. “As we broaden The Orchard’s business to include services like copyright administration and sync placement, our relationships with industry leaders like ICG — and our ongoing commitment to customer service — will help us deliver maximum value to our growing roster of publishing clients.”

John C. Barker, president of ICG, said, “We are very excited to be working with such an innovative company as The Orchard, which has the industry’s richest catalogue of independent music and the expertise to distribute and promote it on a global basis. By pooling our resources with The Orchard and employing cutting-edge technologies, we will continue to push the envelope of music administration.”

“Our goal is not just to administer catalogs, but to assess our clients’ needs and implement the best possible programs to meet those needs,” said Patrick Sullivan, The Orchard’s vice president of licensing, who oversees the day-to-day operations of The Orchard Music Services’ publishing administration program. “We are looking forward to working with ICG to take our music services to new levels, and to help our publishing customers get the most out of their copyrights.”

The Orchard Music Services operation helps labels, artists, and publishers to maximize revenue from their songs by ensuring that monies owed are collected, remitted, and fully exploited. The company also offers valuable assistance with royalty administration, song sync placement (film, TV, advertising, games, etc.), and royalty collection. The Orchard represents a growing catalogue of more than 800,000 tracks from thousands of record labels. Many of these labels have enlisted The Orchard Music Services to consolidate and focus their income opportunities.

For more information on The Orchard Music Services, please visit: http://www.theorchard.com/aboutUs/oms.php

About The Orchard

The Orchard is the world’s leading digital distributor and marketer of independent music, with a catalogue of more than 800,000 tracks representing 73 countries, thousands of labels, and every music genre — including rock, punk, hip-hop, R&B, jazz, classical, Bollywood, and more. This catalogue includes titles from multi-platinum acts such as Green Day, Coldplay, and Ray Charles, as well as breaking bands like The Hold Steady, Bedouin Soundclash, and Immortal Technique. The Orchard supplies all the leading legal digital music stores and mobile operators throughout the world, and markets its labels’ catalogues for sync song placements in films, commercials, and television shows. In addition, The Orchard provides royalty administration and collection services for labels and copyright owners. The company is owned by Dimensional Associates, the private equity arm of JDS Capital Management, Inc. whose portfolio companies also include eMusic and Dimensional Music Publishing. The Orchard is headquartered in New York and London, with offices in Tokyo, Buenos Aires, Tel Aviv, Hong Kong, Vancouver, Kolkata, Johannesburg, Moscow, and Melbourne, and local representatives in Paris, Milan, Berlin, Barcelona, Lausanne, Istanbul, Ramallah, Nairobi, and Sao Paulo. For more information, please visit: http://www.theorchard.com/.

About Integrated Copyright Group

Integrated Copyright Group, Inc. (ICG), established in 1990, is a global intellectual rights management company based in Nashville, Tennessee. ICG is a significant leader in serving the music publishing community with expertise in copyright administration, licensing, collection and auditing services. ICG became a division of the Evergreen Copyright Acquisition, LLC family in early 2006. ICG works with a distinguished roster of artists, including Loretta Lynn, Roy Orbison, Ray Stevens, Nick Drake, Marty Robbins and Robert Johnson. More information about ICG is available at http://www.icgcopyright.com/.

Media Contacts

For The Orchard
Paul Verna
Director of Corporate Communications
The Orchard
212-300-2824
verna@theorchard.com

For Integrated Copyright Group
Farrah Retherford
Publicity Manager
ICG
615-329-3999
fretherford@icgcopyright.com

Andy Morris / Justin Kazmark
The Morris + King Company
212-561-7465 / 212-561-7466
andy.morris@morris-king.com
justin.kazmark@morris-king.com

Web cast: http://www.theorchard.com/aboutUs/oms.php
http://www.theorchard.com
http://www.icgcopyright.com

Source: The Orchard

CONTACT: Paul Verna, Director of Corporate Communications, The Orchard,
+1-212-300-2824, verna@theorchard.com, or Farrah Retherford, Publicity
Manager, ICG, +1-615-329-3999, fretherford@icgcopyright.com, or Andy Morris

Austin, TX- June 28, 2006
Filmmaker and author Maxie D. Collier has announced that Paper Chasers, his much anticipated documentary on Hip-Hop entrepreneurship, will premiere on the Independent Film Channel (IFC) on July 3rd. The film was co-produced and financed by the IFC.  

“My goal was to provide an authentic, unglamorous documentation of what is required to take a business or artistic endeavor from the idea stage, through delivery to an audience. It has taken me three very challenging years to complete Paper Chasers and three, even more difficult years, to achieve mass distribution,” says Collier.

After debuting at the Tribeca Film Festival in 2003, Paper Chasers received substantial press for documenting multi-platinum rap artist and actor Chris “Ludacris” Bridges, months before Ludacris independently released his first album. Ludacris and his crew continued to offer Maxie numerous follow-up interviews over a three year period.

The film also features Fat Joe, Master P, Damon Dash, Russell Simmons, Chuck D, Flavor Flav and more than 50 other Hip-Hop artists, executives, and CEOs from across the country. Additionally, the documentary shares some of the real life personal challenges Collier faced to bring the film to life.

“The current film only reflects a small bit of what I experienced over the course of this project. After Tribeca, I spent ten and a half months battling shady distributors, agents and lawyers. Then six more months completing the DVD materials, only to have a wack DVD release. But with the airing of Paper Chasers on the IFC, I can finally say that this project is wrapped up.”

Maxie is also the author of the IFILM Digital Video Filmmaker’s Handbook, one of the first guides book on digital filmmaking.

“I self-published the first edition of the DV Handbook, back in 1998, then licensed it to IFILM when the company was just a start-up. Working with the founders of IFILM, in silicone valley during the dotcom boom, was one of the things that inspired me to go on a quest and study entrepreneurship.”

The DV Handbook has become an influential best-seller, with over 40,000 copies in print. It has been used as an instructional text at more than two dozen colleges and universities.

“I started working at BET in 1990, when I was 21 years old. I’ve been navigating, networking and hustling among the Hip-Hop and indie film underground for a long time. Now I’m ready to share some of the many encouraging and discouraging lessons I have learned about dreamers, Hip-Hop, entrepreneurship, and show business. And I’ve got to give much, much thanks to the countless number of people who have been unconditionally supportive along the way. “

Collier is also the co-producer and co-director of Exit Strategies, a documentary about former gang members and drug dealers sharing their methods of exiting from gang and street life. The film premiered this month at the Hollywood Black Film Festival. His next feature film, BMORE, will begin making festival rounds this Fall. Paper Chasers TV , an internet TV show, is available on YouTube and other internet video services.

Paper Chasers airs on the IFC on Monday July 3rd, at 9PM. The film will be rebroadcast on July 4th at 1AM and again at 7PM. For additional information, visit www.paperchasers.net or www.ifctv.com .

Contact: Maxie D. Collier
Voice/Fax: 512-448-5333  
Email: maxie.collier@gmail.com

HARLEM, NY…On June 22, 2006, Mad Linx, host of the popular BET show “Rap City,” read to eager kids in Harlem as part of a special celebrity “Read-A-Thon” to promote reading to children in the area. Held at the Magic Johnson Theatre, the children were excited to see one of their favorite TV personalities.

Mad Linx spoke with his young fans about not only the importance of reading–but also the wonderment of books. “Reading has the ability to transport the reader to other lands, cultures and to learn about other people in distant places–all without leaving the confines of one’s home,” says Mad Linx.

Since 2000, the Harlem USA Celebrity Read-A-Thon have been inviting notable readers who have a youthful fan base, as part of their overall program of motivating reading interest in young people. Each year the program grows larger and larger as more and more guest luminaries join forces with community leaders in bringing the joy of reading to the young people of Harlem. Mad Linx states that he is privileged to be part of such a wonderful program.

“Rap City” can be seen Monday through Saturday, 5-6 pm EST, on Black Entertainment Television (BET).

###

For Press Information, Please Contact:
S&S Associates:  (908) 221-1660
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Powered by Motricity, BET Fans Get Exclusive Photos and Alerts via Mobile Device in Real-Time

DURHAM, N.C.–(BUSINESS WIRE)–June 26, 2006–BET, the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience, announced that their fans will be able to engage while “on the go” in the upcoming BET Awards to be held Tuesday, June 27, 2006. Using Motricity’s mobile technologies, members of BET’s new “BET Awards Mobile Fan Club” will be pushed breaking news from the 2006 BET Awards direct to their mobile devices before the information is made available to the general public. Members of the free BET Awards Mobile Fan Club will get “red carpet, paparazzi-style” snapshots and breaking news from those artist who are participating in the club sent directly to their mobile device before, during and after the awards ceremonies. Such artists are: Chris Brown, TI, Rihanna, Letoya, Yung Joc and Cherish.

“Our fans can virtually be there, be part of the whole BET Awards and LA experience through the eyes of their favorite artists. BET Awards Mobile Fan Club members will get real-time shout-outs from LA as well as exclusive pictures either taken by or of the celebrities they love” said Debra Lee, Chairman and CEO of BET. “It enables our community to feel the excitement, spontaneity and buzz around such a prominent event while they connect with the BET brand in a very meaningful way.”

In addition to exclusively powering the BET Awards Mobile Fan Club, Motricity is also working with BET to enable fans to vote with their mobile device for the “Viewers’ Choice Award.” Busta Rhymes, Chris Brown, Keyshia Cole, Mariah Carey, Ne-Yo and T.I. are the nominees for this award.
“BET is truly leveraging the power of the mobile device – offering multiple ways for viewers to participate in real-time programming,” said Ryan Wuerch, chairman and CEO of Motricity. “They understand they are a uniquely positioned entertainment company with rich business opportunities because of tremendous overlaps between their viewer demographic and the profile of the largest consumers of mobile technologies.” Wuerch noted that during a keynote address at CTIA in April, Debra Lee, along with hip hop recording group D4L, shared the company’s strategy to mix music, video, and wireless.

The BET Awards activity follows a number of BET “firsts” in the mobile technology market. In May, BET became the first cable network to introduce a new song by ringtone via multiple wireless providers before the availability of the full CD with the launch of Omarion’s first single, “Entourage.” The ringtone was released seven days before it was made available to the general public and before the single was released to radio.

In December of 2005, BET was the first to embed mobile marketing into artists’ videos and signaled its most extensive branded product launch since the BET.com Web site in 2000. BET expanded into wireless data and applications with the introduction of “BET Mobile” which includes popular ringtones, graphics, games and alerts. BET Mobile infrastructure is powered by Motricity’s award winning Fuel(TM) Platform. BET Mobile was just honored for its unique mobile marketing initiatives when it was named a Promax/TV Week Campaign of Distinction Award Winner which is annually presented to 10 organizations and individual team for outstanding marketing campaigns. Other winners include ABC’s “Grey’s Anatomy”; CBS’s “The Unit”; and FOX “House”.

About BET
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 81 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks – BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices.

About Motricity, Inc.
As a global leader in Mobile Marketplace Management, Motricity provides technology and solutions that enable consumers to receive the right mobile content at the right time, every time. Motricity’s Fuel mobile content delivery platform received the 2006 GSM Association Award for “Best Service Delivery Platform” and was also named “2005 Premium Mobile Content Platform of the Year” by Frost & Sullivan. Motricity is a leader in powering mobile communities and by offering such technologies and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, Palm and a network of consumer Web sites, including eReader.com, PalmGear.com and PocketGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego. For more information, visit www.motricity.com.

Fan Club: To sign up for free BET Awards Mobile Fan Club, text Awards to 23888. Viewer’s choice Award: For information on voting for Viewer’s Choice Award, visit www.BET.com.