Upcoming New Releases From Janet Jackson, Too Short, Ludacris and E40 To Showcase Midas Touch of Sought After Atlanta Producer
NEW YORK, NY May 23, 2006--- Theres a revolution going on in urban/pop music and its name is James Elbert Phillips, known to top selling artists like USHER, NELLY, MARIAH, LUDACRIS and JANET as LROC. LROCs innovative vision, coupled with an innate ability to express musical ideas is humbly sitting behind the control board, contributing his midas touch? to upcoming releases from Janet Jackson, Ludacris, Too Short and E-40. Earlier this week, LROC was awarded an ASCAP Pop Music Award for his contribution to Ushers Yeah!? the most performed song in 2005. With a Grammy Nomination and Award for his songwriting contribution to Yeah!? in 2005 and a nomination at this years Grammys for Mariah Careys Can I Get Your Number? from her top-selling CD, The Emanicipation of Mimi, LROCs musical achievements are now grabbing the attention of music executives at the top music labels.
Its just an honor to have the nomination. Last year was the first nomination and it was fun. This year it was truly surreal! But getting a Grammy or not, for me it is not that big of a deal. Its an honor, but I dont take it that seriously. They are prestigious because youve been nominated by industry people who respect your work. Theyre your peers and its an honor to be in their company!? says LROC.
LROC has an impressive catalog of hit records. The musician/songwriter/producer has worked with such artists as NELLY, BOW WOW, LL COOL J, LIL JON, YING YANG TWINS, JANET JACKSON, BONECRUSHER, J-KWON, YOUNGBLOODZ, STYLES P, DA BRAT, MARIO, FRANCHIZE BOYS, BROOK VALENTINE, MURPHY LEE and AMERIE, to name a few. Based out of Atlanta, the increasingly popular producer is now branching out into television and film projects. LROC was recently invited to lend his producing skills to HEAL THE MOTHERLAND, an upcoming recording and television project headed by World Music International based in Atlanta, Georgia. The project pairs American Producers and artists with African Producers and artists to benefit AIDS research, prevention and treatment on the African Continent and The Caribbean where the disease has become epidemic. Strong support and cooperative efforts for this endeavor have come from the Bill Clinton Foundation, The Mandela Foundation and key pharmaceutical companies.
LROC knows the importance of our mission, says Econuel Ingram, WMI Founder and President. His immense talent along with our partners dedicated efforts create positive, new and innovative methods for dealing with HIV/AIDS on a global scale.
LROC saysThis is a project that appeals to my humanitarian sensibility. Theres a real world out there suffering outside of the studio. I want to create music that will somehow inspire folks to do what is right.?
Management
Tom Barfield (404) 386-0150
barfieldtg@aol.com
Press and Publicity
Priscilla Chatman / PSI - NY
pcegold@aol.com
